Leads are lost between channels
Enquiries arrive on the website, WhatsApp, phone and email, and land in four different places with no single owner.
CRM & SaaS Development
A CRM only works when the sales team actually uses it — and they stop using it the moment it demands ten fields of data entry for every call. A SaaS product only works when the boring parts underneath it are solid: tenancy, roles, billing, limits, audit.
We build both. Custom CRM platforms shaped around your sales process and your channels, and SaaS products taken from MVP to a multi-tenant platform with subscriptions, admin control and an API.
In short
Yes. Redlitmus builds custom CRM systems with multi-channel lead capture, configurable sales pipelines, follow-up automation, role-based dashboards and WhatsApp integration, and SaaS platforms with multi-tenant isolation, subscription billing, admin consoles, payment integration and APIs — from MVP through to a scaled product.
Enquiries arrive on the website, WhatsApp, phone and email, and land in four different places with no single owner.
Follow-ups depend on memory and personal reminders, so warm leads go cold in the gap.
Your sales process has stages and rules a standard CRM cannot express, so the team keeps a private spreadsheet instead.
The concept is clear but tenancy, billing, permissions and infrastructure are unsolved, so nothing ships.
We design the pipeline around how your team sells, capture leads automatically from every channel, and make follow-up the path of least resistance. For SaaS products we build the multi-tenant foundation properly the first time — isolation, roles, subscription state, usage limits and admin tooling.
The components that make up a delivered system — every one of them specified, tested and documented.
Website forms, WhatsApp, landing pages, phone logs and imported lists all arrive in one queue with the source recorded.
Custom stages, required fields per stage, ageing alerts and win/loss reasons — configured, not hard-coded.
Scheduled reminders, automated WhatsApp and email sequences, and escalation when a lead sits untouched too long.
Conversations attached to the customer record, templates for common replies, and a shared team inbox instead of a personal phone.
Executives see pipeline and forecast, managers see team activity, salespeople see today's list. Same data, different views.
Tenant isolation, plan-based feature flags, usage metering, subscription lifecycle, invoicing and a full admin console.
Leads from ads and the website flow in, get assigned by rule, and are followed up over WhatsApp with every message logged against the record.
Contracts, renewals, service visits and complaints tracked per customer with automated renewal reminders.
A focused first version with authentication, core workflow, billing and analytics — built to be extended rather than thrown away.
Distributors log in to place orders, track claims and see performance, with tiered pricing enforced per account.
We document your stages, owners, rules and the reports leadership needs.
Customers, deals, activities, plans and permissions modelled for the way you actually report.
The screen a salesperson opens every morning is designed first — everything else follows.
Capture, pipeline and follow-up ship first so the team can start using it early.
WhatsApp, email, telephony, payments and your website are integrated.
Analytics, automation, additional roles and API access are added as usage grows.
Application
Data
Integrations
Every enquiry has a source, an owner and a next action with a date.
Fewer required fields, prefilled data and one-tap actions mean the CRM is the easy path.
Reports come from the same records the team works in daily, so the numbers reflect reality.
For SaaS products: tenancy, billing and admin tooling that stand up to real customers on day one.
The technology is similar across sectors. The process, the compliance and the moments that matter to a customer are not.
Subscribe when a standard CRM fits. Build when your process is unusual, when per-seat licensing becomes expensive at your headcount, when you need deep integration with your own systems, or when the CRM must sit inside a product you sell.
Yes — through the WhatsApp Business API. Conversations, templates, automated follow-ups and a shared team inbox all attach to the customer record.
Yes. We map, clean and import from exports, spreadsheets or an API, and run a verification pass before switching over.
Authentication, tenant separation, the one workflow that proves the product, subscription and payment handling, an admin console and basic analytics. Scope is agreed explicitly so the MVP stays an MVP.
Standard Indian and international gateways with subscription support. We implement recurring billing, plan changes, failed-payment handling and invoicing.
Whether it is a CRM shaped around your pipeline or a SaaS product you intend to sell, we will scope the first version and the road after it.
[email protected]
Phone+91 90472 24111
Coimbatore, Tamil Nadu, India
Remote projects available
