The same data typed into three systems
Website form to spreadsheet to CRM to accounting — every hop costs time and introduces errors.
Business Process Automation
Automation goes wrong when a company automates the customer relationship and keeps the manual admin. The right way round is the opposite: automate the data movement, the reminders, the routing and the status updates, and give your team back the time to have the conversations that close business.
We map the process as it runs today, find the steps that are pure mechanics, and replace those with reliable workflows that log everything and fail loudly rather than silently.
In short
Redlitmus automates lead capture and assignment, CRM updates, multi-step approvals, customer follow-up sequences, order and booking workflows, internal processes, WhatsApp automation and API-driven workflows between systems. Automations are event-driven with retries, error handling, escalation to humans and a full audit log.
Website form to spreadsheet to CRM to accounting — every hop costs time and introduces errors.
Whether a customer hears back depends on whether someone remembered, not on a process.
A request waits three days because the approver was travelling and nobody knew it was pending.
Answering 'what stage is this at' requires calling three people.
We build automation as a first-class part of your systems — event-driven, connected through APIs and webhooks, with retries, error handling and an audit log. Where a decision needs a human, the workflow routes it to the right person with the context they need to decide in seconds.
The components that make up a delivered system — every one of them specified, tested and documented.
A form submission, a payment, a status change, an inbound message or a schedule starts the workflow — no polling, no manual kick-off.
Round-robin, territory, product line, value band or availability — leads and tasks reach the right owner automatically.
Conditional chains with thresholds, delegation, reminders and escalation when an approver does not respond in time.
Time-based nudges over WhatsApp, SMS and email that stop the moment the customer replies or converts.
Records kept consistent between CRM, ERP, store, accounting and support tools, with conflict rules defined up front.
Every run is logged with inputs, outputs and outcome. Failures retry, then alert a human — they never disappear quietly.
Enquiry captured, deduplicated, scored, assigned, acknowledged over WhatsApp and placed on the owner's task list automatically.
Payment confirmed triggers invoice generation, warehouse notification, courier booking and customer updates at each stage.
Booking confirmation, reminder before the slot, reschedule handling and a follow-up after the visit.
Requests routed by value and department, approved from a phone, and pushed into accounting once cleared.
Workflow builderWe document every step, decision and handoff as it happens today — including the exceptions.
We separate steps that need judgement from steps that are pure data movement.
Triggers, conditions, actions, human checkpoints and failure paths agreed before build.
APIs, webhooks and integrations implemented with authentication, retries and logging.
The automation runs alongside the manual process until the outputs match.
Cycle time and error rates are measured, then the next process is automated.
Automation
Build
Channels
The first response happens whether it is Monday morning or Saturday night.
Data moves once, automatically, instead of being re-typed at every handoff.
Volume grows without adding a person for every increment of admin work.
Every case has a current state, an owner and a timestamped history.
The technology is similar across sectors. The process, the compliance and the moments that matter to a customer are not.
With the process that is highest volume and lowest judgement — usually lead capture and follow-up, or order status communication. It pays back fastest and proves the approach before you commit further.
In practice it removes admin from existing roles rather than removing roles. The work that gets automated is data entry, chasing and status updates — not the customer relationship.
We look for a scheduled export, a database connection or a file drop. If none exists, we say so and propose either replacing that step or keeping it manual with a checkpoint.
Every workflow writes an audit record. Failures retry on a defined schedule and then alert a named person — nothing fails silently.
Yes. Automated notifications, reminders and conversational flows run through the WhatsApp Business API, with handover to a human agent at any point.
Describe one repetitive workflow. We will map it and show you what stays human and what should not be.
[email protected]
Phone+91 90472 24111
Coimbatore, Tamil Nadu, India
Remote projects available
